AWE Ventures Company: Lia Diagnostics

Oct 8, 2018

Lia Diagnostics designs, develops and commercializes water-dispersible and biodegradable diagnostics and assays. The first product, the Lia Pregnancy Test, is the first, flushable, biodegradable FDA-cleared pregnancy test. Its proprietary coating technology, combined with non-woven and paper techniques has eliminated the need for plastic or batteries, creating a new category of water-dispersible, eco-friendly diagnostics.


Where are you in the life cycle of your business?
We are an early stage company.


How has your funding from AWE Ventures powered by Ben Franklin helped to advance your business?
Lia's funding from AWE Ventures powered by Ben Franklin has helped the company to advance the commercialization of our first product, Lia, enabling us to obtain FDA clearance in November 2017.


Have you utilized the AWE network; and if so, how has that positively impacted your role as a founder?
We have had the luck of being involved with AWE since 2015. Since that time, the AWE network has connected us with advisors and mentors, vendors, potential investors, and expanded our personal networks. Additionally, we have had the pleasure to join AWE members at select networking and professional development events.


What do you need to advance your company?
Lia is currently scaling our manufacturing process to support a product launch later this year. We are looking for valuable connections in the diagnostics, paper, sustainability, and manufacturing industries.


Founder Bio - Anna Simpson
Anna Simpson is an industrial designer and strategist turned product development guru, inventor and entrepreneur. Her innovative spirit and problem/solution approach to design has informed her approach to creating a wide range of products, including consumer products and medical devices.

In designing and developing Lia, the first flushable pregnancy test, she has leveraged her expertise in product design, engineering, and advanced manufacturing to create a sustainable single-use product utilizing materials that align with its life cycle. As Co-Founder and Chief Product Officer, Anna works to bring LIA Diagnostics’ vision of sustainable, well-designed products to life, and manages the development process and oversees all product-related matters including design, engineering, production, innovation, and quality and regulatory operations with a focus on optimizing product functionality and utility.

Anna was the recipient of the 2018 Rad Girls in Tech award for Scientist of the Year, the winner of Startup Battlefield at TechCrunch Disrupt Berlin 2017, and the winner of the 2011 “No More Heavy Metal” National Jewelry Design Competition. In addition to patents for Lia’s technology, she holds a 2015 design patent for her creation of a connected bracelet wearable. She has been featured in Fast Company’s “World Changing Ideas” issue in May 2018, as well as, Dezeen, Women’s Health, Nonwovens Industry, and Metalsmith Magazine, among others.

Anna holds a Masters of Engineering in Integrated Product Design from the University of Pennsylvania and a Bachelors of Fine Arts in design and additive manufacturing from Temple University, where she graduated summa cum laude. She is an alumna of the DreamIt Ventures accelerator.